2022 年 06 月大学英语四级考试真题（第 3 套）

A)During the British winter, the thought of two weeks in a coastal villa with soul-stirring views of the sea and a huge pool to enjoy is enough to offset the labor until the holidays start. For a growing number of people, however, their yearly break is turning into a nightmare as they find that the property they have paid thousands for does not exist and the website through which they booked it has disappeared.

B)Consumers have been warned to be aware of the potential for deception in this market, which is far from uncommon. In 2017 there were 1,632 cases of reported "villa fraud", with victims losing an average of £ 2,052, according to Action Fraud, the national center for reporting such frauds. "Millions of pounds are lost each year by defrauded holidaymakers," says Sean Tipton of the Association of British Travel Agents (ABTA).

C)The problem has ballooned in the last 10 years, with frauds becoming more and more sophisticated. The fake websites have authentic-sounding names involving a mix of keywords, typically including the place name, "summer", "villas" or "rentals". Details of legitimate villas are often stolen from other sites. "When the fraudsters first started it was unsophisticated — the websites looked amateur and there wasn't a lot of effort," says Tipton. "Now they are clever. They extensively rip off legitimate websites and use a different website name. They'll have pictures of a sales team and it might be a poor actor in New York that is down as their head of sales."

D)Fraudsters target popular seaside destinations for British tourists visiting Spain where prices can soar if demand exceeds supply. Prices are kept within reasonable ranges to avoid arousing suspicion. "A villa might cost £5,000 elsewhere and they will offer it at say £3,500. But a bit of a giveaway is that the villa will be cheaper than on other websites and there's unlimited availability," says Tipton. Fraudsters also invest in pay-per-click advertising to feature at the top of search engines when people type in phrases such as "Spanish seaside villas".

E)With such a degree of professionalism, how can consumers find out if the website they're looking to book with is trustworthy? "When people book holiday villas they are doing so through rose-colored glasses," says Tony Neate, chief executive of Get Safe Online, "They should be Googling the property, and looking on websites like Google Maps and StreetView to see if it's there. Also, speak to the person you're booking the villa with on a landline phone, as fraudsters tend to only use mobiles." He also suggests asking someone not going on the holiday to have a look at the website. "They might spot problems you don't spot." Another potential red flag is being asked to pay by bank transfer. "The problem is that when the money leaves your account it's in theirs straightaway and it's very hard to track it," says Barclays Bank head of digital safety, Jodie Gilbert. "We generally recommend other forms of payment, like credit card."

F)Little seems to be known about these fraudsters, "There is no way to definitely know who they are," says Neate. "It could be anyone. It could be your next-door neighbor or organized crime in Russia." Action Fraud says people should ensure the company renting the villa is a member of a recognized trade body such as ABTA.

G)"By working with industry partners such as ABTA and Get Safe Online, we are able to issue alerts about the latest threats they should be aware of. If you believe you have fallen victim to fraud or cyber-crime, please report it to Action Fraud," it adds. ABTA says it is trying to combat the issue by running public awareness campaigns. "It's a growing problem and people can't stop fraudsters being dishonest," says Tipton. "They're still going to do it. It's not impossible to stop but as it's internet-based it's harder to pursue."

H)Nick Cooper, the founder and co-owner of villa booking company Villa Plus, estimates his company has uncovered more than 200 fake villa websites over the past two years, and doesn't believe enough is being done. "It is hopeless to report fake villa websites to the internet giants who host them," he says. "I found it impossible to speak to anyone. Also, once one bank account gets reported, they simply use another."

I)For now the only way to stop fraudsters appears ultimately to lie in the hands of the consumer. "When people book their holidays they get so emotionally involved, and when they find that villa at a good price with availability in peak season, they are an easy target," says Cooper. "The public has to learn to be far more aware they are a target for these sort of frauds." But it's not just the financial cost. "A family will turn up at a villa and find out it doesn't exist or the owner doesn't know who you are," says Tipton. "The problem then is you have to find accommodation at short notice. It can be incredibly expensive but it's the emotional cost, too."

J)Carla O'Shaughnessy from Sydenham was searching last year for a good deal to book a villa in Majorca for a summer break for the family. "I was comparing prices online and found one that came in a bit cheaper than others," says O'Shaughnessy. She emailed the company via its website, asking how far the villa was from the airport and about local restaurants. "They came back with believable answers; it was all very friendly and professional," she says. Happy with the responses, O'Shaughnessy paid the full amount of £3,000 via bank transfer into the travel agent's account and then forgot about it until a month before the booking.

K)"I tried logging on to the website and couldn't," she recalls. "I Googled the agent's name and there were lots of complaints about him being a fraudster. If only I'd Googled before but I never thought of it." Although she found another villa in time for their holiday, she admits she was much more cautious. "I paid through a secure third-party site and had phone conversations with the agent. But I wasn't able to relax until we turned up and I had the keys."

Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think social media can improve work relationships and 60% believe it can support decision-making processes. These beliefs contribute to a majority of workers connecting with colleagues on social media, even during work hours. Employers typically worry that social media is a productivity killer; more than half of U.S. employers reportedly block access to social media at work. In my research with 277 employees of a healthcare organization I found these concerns to be misguided. Social media doesn't reduce productivity nearly as much as it kills employee retention. In the first part of the study I surveyed the employees about why and how they used platforms like Facebook, Twitter, or Linkedln. Respondents were then asked about their work behaviors, including whether they felt motivated in their jobs and showed initiative at work. I found employees who engage in online social interactions with co-workers through social media blogs tend to be more motivated and come up with innovative ideas. But when employees interact with individuals outside the organization, they are less motivated and show less initiative. In the second part of the study I found 76% of employees using social media for work took an interest in other organizations they found on social media. When I examined how respondents expressed openness to new careers and employers, I found that they engaged in some key activities including researching new organizations and making new work connections. These findings present a dilemma for managers: employees using social media at work are more engaged and more productive, but they are also more likely to leave your company. Managers should implement solutions that neutralize the retention risk caused by social media. They can create social media groups in which employees will be more likely to collaborate and less likely to share withdrawal intentions or discussions about external job opportunities. Managers can also use social media to directly reduce turnover (跳槽) intentions, by recognizing employees' accomplishments and giving visibility to employees' success stories.

In the coming era of budget cuts to education, distance learning could become the norm. The temptation for those in charge of education budgets to trade teachers for technology could be so strong that they ignore the disadvantages of distance learning. School facilities are expensive to build and maintain, and teachers are expensive to employ. Online classes do not require buildings and each class can host hundreds of people simultaneously, resulting in greater savings, thus increasing the temptation of distance education for those concerned more about budgets than learning. But moving away from a traditional classroom in which a living, breathing human being teaches and interacts with students daily would be a disaster. Physically attending school has hidden benefits: getting up every morning, interacting with peers, and building relationships with teachers are essential skills to cultivate in young people. Moreover, schools should be more than simple institutions of traditional learning. They are now places that provide meals. They are places where students receive counseling and other support. Those policy-makers are often fascinated by the latest technology in education and its potential to "transform" education overnight. But online education does not allow a teacher to keep a struggling student after class and offer help. Educational videos may deliver academic content, but they are unable to make eye contact or assess a student's level of engagement. Distance education will never match the personal teaching in a traditional classroom. In their first 18 years of life, American children spend only 9% of their time in school. Yet teachers are expected to prepare them to be responsible citizens, cultivate their social skills, encourage successful time management, and enhance their capacity to flourish in an increasingly harsh labor market. Given these expectations, schools should not become permanently "remote". The power of the classroom is rooted in the humanity of the people gathered in the same place, at the same time. Personal teaching is about teachers showing students a higher path, and about young people going through the process together. Technology, no matter how advanced, should simply be a tool of a good teacher.